With the constant and rapid growth of technology, businesses now have more ways than ever put themselves into the public light. It’s practically unheard of for an organization to operate without a Facebook page and an active blog. Beyond that, so many businesses are really understanding all the benefits that quality video content can bring to their organization.

We’ve learned that the vast majority of web users have a very limited attention span… You could be the next poet laureate, writing an incredibly polished and detailed description of what your company is offering, but most will be overwhelmed by a wall of text.

This is where video content becomes so valuable. Whether it’s a website introduction which quickly identifies what makes your business unique, a how-to segment, or product demonstration, it’s the best way to keep your visitors and followers engaged. And after all, that’s what it’s all about, right?

Video does much more than just take the place of text however, and as many companies have experienced, a quality video can actually increase website traffic, and as a result increase customer base. Videos literally appear in Google results. Many websites offer a plethora of video hosting services that can help you monitor just who is viewing your video and how they found it. This information is useful because it allows you to see the overall effectiveness of the content. At Anchor Line, we’re constantly broadening our knowledge of the types of theme-based and location-based keywords that garner the best SEO results.

Quality video content will take your business to the next level. It’s an unmatched medium for promoting, advertising, sharing information, and spreading awareness, and evoking emotion. OUr team at Anchor Line is experienced in all aspects of production and online placement of video content and we’d love the opportunity to contribute to the growth and online presence of your business!