That’s a great question. And if you had asked me 6 months ago, I probably wouldn’t have known the answer. But then I started a podcast, and as I began researching techniques for promoting podcasts, I became enlightened.
An audiogram is an image with moving elements such as a waveform or spectrum that allows you to visualize the audio. They’re primarily used on social media (and will often be formatted square for Instagram). They can feature the text of the narration, a photo of the speaker, and elements of the brand such as font, colors, and logo—but the look is truly up to the designer and how it will be used. The animating waveform indicates to the viewer that there is a sound component, which is helpful if their volume is down or if the platform mutes their sound by default.
Upon exploring different designs, layouts, and methods for turning the audio into an animated visual, I immediately saw value far beyond the world of podcasting. But it wasn’t until we were abruptly all working from home, that I began actively promoting it as a tool for our clients.
The main reason that it’s so applicable right now, to me, is that it can be done from anywhere, and as long as you have a halfway decent way to capture your voice (such as a smartphone or even a set of Air Pods), you’re on your way. And because there’s no video component, you don’t even have to powder your face or style your hair before you hit record. (And because I know you’re thinking it… pants are highly recommended, but not a requirement. You do you.
Here’s a humorous short example of an audiogram I’ve recorded in my luxurious (and always professional) home office.
Drop me a line to chat about creating audiograms for your company today firstname.lastname@example.org.