Case Study: How Video Is Used In Commercial Real Estate

I’ve been working with Linear Retail Properties in Burlington, MA for a little over a year now. I’ve produced a handful of video segments for them, and have also helped them to spruce up and brand some of their self-produced video content. They are very diligent about adding new video content regularly, and I wanted to learn about how they benefit from their efforts.

Today I chatted with Diana Podaski, Marketing and Social Media Manager, about why video is important to them, and what they get out of it.

As Diana lays it out, the main benefits that Linear Retail Properties sees from posting video content include:

• Building Linear Retail’s professional reputation through client testimonials
• Keeping their social media followers informed about newly available retail spaces
• Increasing SEO by tagging the videos with relevant titles and keywords
• Strengthening relationships with new clients by giving them some extra promotion

Having a web savvy and creative team member line Diana dedicated to getting results via the web is a great way to increase your online visibility. Anchor Line works with marketing experts like Diana to turn their ideas and storyboards into professionally produced video segments. We also love working with those who do not have a strong web presence or the know-how to get quality video content online… It allows us to get creative and consult on the most appropriate use of video for any industry.

Learn more about Linear Retail Properties:
> Linear Retail Properties
> Linear Retail’s YouTube channel