Strategy + Reporting
Anchor Line » Video Strategy + Reporting
Incorporating video into a marketing plan can be daunting, especially if there’s a lack of experience with it. Whether it’s developing simple content, or long-running campaigns with an eye to achieving a satisfying ROI, we can help. We employ strategic thinking at every step of the process from recommending where a video should live, to how to structure your CTA. Then we track and report on whether videos are thriving or failing by analyzing views, drop-offs, completion rates, and conversions. With this information we can help you shape future video content to give it the best chance for success.