At Anchor Line, we produce video content for so many different types of projects from training videos to corporate or promotional segments to event coverage. We can deliver it in a number of ways including on DVD or Blu-Ray, however I’d say that probably at least 75% of our projects end up on the web, even if it’s just certain elements extracted from the edit. It’s the reason that our tagline is “Web & Screen Works.” Our production work is either seen on a screen (TV, computer, projector screen, etc)… or on the web. And this order sounded way better than “Screen & Web Works.”
There are many reasons to put video on the web, and various ways to incorporate it onto your website, blog, or social media pages, but I want to share with you one of our methods of helping our clients get the most “bang for their buck” by using the video content we produce to increase their exposure on the web.
Depending on how videos are being used on the web, we turn to several of the most popular (free!) video hosting sites. (These also happen to be the video hosting / sharing sites that are most effectively indexed by search engines).
We start by creating free accounts with these major video hosting and sharing sites for our clients. We take the video segments (optimized and prepared especially for uploading to the web) and upload the video content to each of the sites, tagging them with different titles and different combinations of keywords. (It’s important to keep the keywords and phrases relevant to the video!) We include things like the name of the company, we geo target with location-based keywords, and we experiment with the order and placement of the keywords within the titles and tags.
Example: Hancock Gourmet Lobster
We have produced a handful of videos for Hancock gourmet lobster (see below, and please note that some videos on their channel are self-produced):
> Dailymotion | Hancock Gourmet Lobster
In addition to Dailymotion, we posted them in various other spots on the web. Now, after only a couple of weeks, you can find Hancock’s videos appearing in search engine results for a handful of different search queries. The link below appears when we Google “Maine Lobster Flatbread.”
From what we’ve found in our research and experience, these variations of relevant keywords and phrases increase the frequency in which the videos pop up in search engine results, and increase the chances that your video will appear when they’re searching the video sites for content relevant to you.
All signs point to the use of video on the web continuing to rise, so we strive to make sure that our clients are visible and easy to find on the web. We’d be happy to discuss how to get your existing video content seen and how to use it to drive traffic to your website, or to produce new video content that will increase your online exposure. Please feel free to call or e-mail us anytime!
> See more videos on Hancock Gourmet Lobster’s website!